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What affects Saudis’ intention to travel by air during the Covid-19 crisis?(The roles of anxiety, prevention-focus, self-efficacy, and airlines’ communication)
Civil aviation is one of the sectors most affected by the Covid 19 pandemic. Due to the lack of marketing research in the Arab world on this topic, this study examined the causal and moderating relationships between Covid-19 anxiety, prevention focus, self-efficacy, information about Covid-19, and intention ...
Consumer Behaviour Changes During the COVID-19 Pandemic: A Case Study of Gibraltar
Objectives: The study aimed to assess the change in consumer behaviour in Gibraltar due to COVID-19. The study also intended to evaluate the use and impact of media on consumer behaviour. Consumers' online behaviour during the pandemic was also assessed in the study. Methods: Quantitative ...